Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have purchasing power that will reach ...

In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object, person or ...

The “grocery hopping” trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home ...

A peek behind the curtain of the massive digital transformation effort at 200-year-old British footwear brand Clarks.

Connected TV (CTV) has proven itself as a powerfully effective performance marketing channel that any kind of brand can use to… ...

Members of the Nordstrom family along with Mexican retailer Liverpool, will take the department store private in a deal ...

As customers return to in-store shopping after the pandemic, retailers are continuing to face an increase in returns from ...

Party City Holdco Inc. (PCHI) has filed for Chapter 11 bankruptcy protection and has begun to wind down retail and wholesale ...

Retailers can use the market research and data-driven insights they collect from customers to create products that resonate ...

Tractor Supply has made enhancements to its mobile app to create a more localized and personalized experience for both ...

Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences.

How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins ...