What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard since their targeted aim is ...

As we’ve seen, Holi offers brands a unique canvas to blend creativity, emotion, and vibrant visuals that resonate deeply with audiences. These ads don’t just celebrate the festival; they reinforce ...

For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From a modest beginning in 1892 to becoming a food ...

This Independence Day, make your brand stand out with unique, memorable creative ads that captivate audiences and foster a sense of unity and pride. Whether it’s through heartfelt visuals, symbolic ...

The pharmaceutical industry is on the cusp of a transformative wave, powered by technological advances and shifts in consumer behavior. As we approach 2025, pharma companies must adapt to an ...

In medical marketing, every message has the power to impact lives. Storytelling is a powerful way to connect, as it speaks directly to our emotions and understanding. Patient stories are at the heart ...

Did you know one of India’s greatest contributions to the world is Ayurveda? That 5,000-year-old wisdom our grandmothers swear by still thrives today, all thanks to brands like Dabur! Whether you’ve ...

Malayalam television serials have been a cornerstone of entertainment in Kerala, captivating audiences with their compelling storylines and relatable characters. These shows delve into themes of ...

The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam has skyrocketed, ...

In a country that traditionally favors tea, Café Coffee Day (CCD) has transformed India’s beverage landscape by making coffee a go-to choice. CCD didn’t just bring coffee; it introduced a café culture ...

Jarvis has already made a remarkable impact, serving over 15 billion ad impressions and generating ad revenue that exceeds 4% of platform sales—well above the ...

As the amount of content available on the internet continues to grow, it is observed that the average human attention span has decreased to around 8.25 seconds, which is slightly shorter than that of ...