The digital ad industry is scrambling as consumer anti-tracking policies from big tech companies like Google and Apple and privacy regulations across the world have already started to wipe out ad ...

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. Since 2007, Basis Technologies has helped power digital media for thousands of ...

Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer "ad blindness," brands must find ways to reach niche audiences with the ...