Definition: Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn’t usually expect to have an advertisement. Description: Ambient advertising evolved as a ...

Definition: Ambush marketing, a term first coined by marketing guru Jerry Welsh, has not really been rigorously defined. However, it broadly refers to a situation in which a company or product seeks ...

Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

Going forward, the Ninth Circuit's ruling signals to plaintiffs that they will need to plead “something more” to show that ...

Restrictions should apply to alcohol-free versions of drinks at sports events and near schools, Alcohol Action Ireland says ...

They can then target these smaller markets directly with products and advertising tailored to their needs and tastes. Market segmentation divides a broad market into subsets with common ...

According to the CDC, about seven in 10 high school and middle school students report having been exposed to some form of ...

PR to SKY, a premier public relations agency, offers an extraordinary opportunity for brands to make a significant impact ...

United States border and the Bajío region (an area encompassing relevant parts of Queretaro, Guanajuato, Aguascalientes, San ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt ...

Propel's Agentic AI solutions span engineering, quality, marketing, product management, supply chain, sales, and service/support.

When: Manheim Township Board of Commissioners meeting, Feb. 24. President Stacy Morgan Brubaker was absent. What happened: ...