New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

One early fast food slogan to catch on came courtesy of the White Castle hamburger chain. The small, square-shaped patties ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

We Can Help" advertising slogan violates a trademark held by Sunshine Ace. The chain, which has four stores compared with Home Depot's 1,618, is asking a federal judge to bar Home Depot from using ...

Part artist and part engineer, the conceptual artist and musician Beatie Wolfe is inviting visitors into her head.

“These initiatives defined Tesco’s position within the marketplace and led us to come up with the ‘Every Little Helps’ brand idea and advertising line,” adds the agency. The earliest TV ads featuring ...

Donald Trump is the king of cut-through political slogans and Opposition Leader Peter Dutton should grab the best four-word catchcry the US President has delivered yet. Peter Dutton should grab a ...

As incoming U.S. President Donald Trump threatens a trade war to push Canadian officials to cave on a list of demands, Conservative Leader Pierre Poilievre is in a political bind that represents his ...

A Bavarian ski resort's advertising slogan that could be offensive to English speakers - but is based on the name of a German ...