New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share why they believe their straplines have been so enduring.

One early fast food slogan to catch on came courtesy of the White Castle hamburger chain. The small, square-shaped patties ...

Like a catchy tune or a clever pun, a good slogan can cement itself in your brain. Slogans like “I’m lovin’ it,” “Got milk?” ...

Back when there were only three TV channels and no way to fast-forward through the commercials, advertising slogans stuck with us. Some ad slogans became so famous that people used them in daily ...

We Can Help" advertising slogan violates a trademark held by Sunshine Ace. The chain, which has four stores compared with Home Depot's 1,618, is asking a federal judge to bar Home Depot from using ...

That slogan would spread well beyond his synagogue, becoming the rallying cry of the Jewish outreach movement, which worked ...

Part artist and part engineer, the conceptual artist and musician Beatie Wolfe is inviting visitors into her head.

That slogan would spread well beyond his synagogue ... Walter Thompson, the flagship advertising agency for most of the 20th century. He worked on campaigns for such products as Burger King ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.