Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their trademark beaver mascot.
The iconic Texas gas station chain has filed a lawsuit alleging the local chain, Super Fuels, of trademark infringement. Buc-ee's has used its iconic beaver logo, seen outside all of its stores ...
The suit, filed in federal court Jan. 10, alleges that Irving-based chain Super Fuels’ logo is so similar to the Buc-ee’s logo that it is “likely to cause confusion among consumers in the relevant ...
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The Super Fuels logo features a smiling cartoon ... and even the dog's button nose are all evidence Super Fuels is trying to rip off Buc-ee's, the gas station giant argues in the lawsuit.