In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

Amazon's MX Player unveils slate of 100 new shows, including 40 Hindi-language originals, as it expands free ad-supported streaming market in India.

At the ET Media and Entertainment Summit 2025, Karan Bedi, Director and Head of Amazon MX Player, highlighted the rapid ...

If I’m shopping on Amazon, it’s because I want to buy something on Amazon, to take advantage of the Prime subscription I already pay for (which somehow doesn’t include ad-free viewing for ...

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad ...

Amazon MX Player, a popular video streaming service in India, is all set to transform the market with its innovative shoppable videos. The feature lets viewers shop or add products to their cart while ...

Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By Jack Neff - 1 day 17 ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

Also: I test wearable tech for a living. These are my favorite products of 2024 Amazon released a new shopping tool that uses generative artificial intelligence (gen AI) to help customers research ...

India currently has 450 million digital ... Play Store downloads and seamless integration within Amazon’s offerings—including the shopping app, Fire TV, and Prime Video—Amazon MX Player ...