The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

The artwork reimagines the iconic Amul mascot as Hathi Ram Chaudhary, sitting by the roadside, mirroring the poster of the ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

Meanwhile, another user asked for Amul butter.“ Authentic Amul butter is the need,” wrote the user. Amul milk in US Amul started its supply of Amul Gold packs to Costco stores in October 2024.

As the brand mainly reminds people of milk or butter, Amul suggested that these products enjoy staring bread every day to make a great breakfast. Amul's creative approach to commenting on the ...

“I'll be happy if I see amul cheese,” an individual wrote. Another added, “Amul butter is good...you get much better cheese. Amul cheese is average.” A third expressed, “Interestin ...