The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

A photo of several Amul Gold gallon packs shelved at a retail chain outlet in Texas, US has gone viral on social media, with netizens suggesting that India's largest milk cooperative would soon take o ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

As the brand mainly reminds people of milk or butter, Amul suggested that these products enjoy staring bread every day to make a great breakfast. Amul's creative approach to commenting on the ...

Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product ...