The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

To this Ram Prasad reacted, "Amul butter is amazing, but Amul cheese? There are better options." Clearly, not everyone is a fan. One curious user asked, "Wait, is this made in the US, or are they ...

As the brand mainly reminds people of milk or butter, Amul suggested that these products enjoy staring bread every day to make a great breakfast. Amul's creative approach to commenting on the ...