Amul high protein range naturally fits in Indian diet. High protein buttermilk and lassi come with 15g protein in 200ml pack ( ₹25). Blueberry shake has 20g protein in 200ml pack ( ₹50).

The Amul advertisement is at the Nasdaq MarketSite ... Mehta shows the artwork for a protein shake lassi. “We can launch a protein ice cream or high-protein milk, cereals, snacks, yoghurt ...

India is experiencing rising demand for protein-enriched foods, with major dairy companies like Amul and Mother Dairy ...