Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...

AdHawk was founded in 2017 and manufactures the necessary software, hardware, and chips that determine where a user is ...

Apple seems to be still exploring the possibility of developing smart glasses similar to Meta’s Ray-Ban models, according ...

Apple cancelled a project for smart glasses that would rival Meta's Ray-Bans. Now it's developing smart glasses that look ...

Meta’s Orion AR glasses prototype is expensive to make—like $10,000 per pair, expensive. Orion’s most pricey component is ...

Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...

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Apple has been sitting on a money printer since last year and continues to burn time due to indecision and a hesitancy to ...

Apple is still working out how it can press forward with wearable devices, with it considering a possible switch away from ...

Spread the loveTable of Contents Introduction Methodology Top 10 AR/VR Giants Rising Stars (11-25) Innovators and Disruptors (26-50) Specialized Leaders (51-75) Emerging Powerhouses (76-100) Industry ...

Samsung’s Project Moohan is expected to compete with other premium XR devices, particularly the Apple Vision Pro. Apple’s ...

On the third year of Tecno's presence at MWC 2025, the company launched a series of new products, showcased its AI ecosystem, ...