Apple’s ambitions in the immersive world of augmented and virtual reality (AR and VR) are off to a rough start. The $3,500 Vision Pro failed to kick off a market storm. Then came reports of ...

which can be painful but usually doesn't injure the eye," Kinast said. Given VR or mixed reality is so immersive (if you need evidence, read CNET's review of the Meta Quest 3 or Apple Vision Pro ...

For bringing affordable AR/VR to popular apps and devices For years ... In February 2024, the company also released Expert Eyes, an Apple Vision Pro app that provides VR video instructions ...

Shipments of VR headsets dropped significantly in 2024, despite the Quest 3S launch, and future growth may come from AR ...