The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers. The ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

ASDA has made a huge change to its discounts that has left shoppers threatening to boycott the store. Star Products will no ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...