B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha. The report was based on data from ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Despite advances in digital commerce, many B2B sales processes remain bogged down by inefficiencies that hinder growth.

For those that don't, things won't go as well: They'll be eclipsed by their competition. If you want to better engage your buyers and reduce your sales cycle, now is the time to start personalizing ...

With B2C, you sell your products or services to individual customers. The B2B sales cycle is usually longer and more complex than B2C. This is partly because establishing trust and building ...

B2B SaaS growth in 2025 is being driven by a fundamental transformation in how software is bought, sold, and experienced.

marketing is absolutely a revenue generator that shortens the sales cycle by nurturing prospects and driving them toward faster decisions. 3. Content Overload Without Clear Relevance: B2B buyers ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...