B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

With LinkedIn-first strategies, deep integrations with the B2B tech stack, and B2B expert support, Oktopost helps companies continuously measure and reach the business goals they set for social and ...

The B2B marketers, he said ... when they’re evaluating options and making critical decisions for their tech stack.” Cotoia expects content to remain central to the strategy going forward.

With a mix of systems/platforms, each needed a revised process to ensure data was held securely and that both the Really B2B tech stack and its clients, talk to one another to feed through any data ...

And yet, now we are producing a lot of the tech in B2B that is enabling all of this AI revolution,” she says on the podcast. With over 30 years in tech marketing at Dell, IBM, Box, SendGrid ...

To capitalise on this potential, companies should assess their current technology stack and identify B2B functionality gaps. Selecting technology partners with proven expertise in B2B marketplace ...