B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

The B2B marketers, he said ... when they’re evaluating options and making critical decisions for their tech stack.” Cotoia expects content to remain central to the strategy going forward.

B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of the COVID-19 pandemic, according to recent research from FINITE and 93x. The report ...

To capitalise on this potential, companies should assess their current technology stack and identify B2B functionality gaps. Selecting technology partners with proven expertise in B2B marketplace ...

Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research from Informa Tech. The report was based on data from a ...

And yet, now we are producing a lot of the tech in B2B that is enabling all of this AI revolution,” she says on the podcast. With over 30 years in tech marketing at Dell, IBM, Box, SendGrid ...