IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

Former IBM Americas CMO Maria Bartolome Winans was the second employee of its 2021 managed infrastructure services spinoff, ...

The corporate logo of Hyundai Card's new concert culture brand, "Loved by Hyundai Card," provided by the card issuer. (PHOTO ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

Vivian Wang bought a gold medallion decorated with a carved dragon from Laopu Gold nearly a decade ago, but forgot about the ...

ORRVILLE, OHIO — The J.M. Smucker Co. aims to energize its Sweet Baked Snacks business by launching its first brand marketing ...

When] there’s noise about certain women in the culture, I do have, always, a strong instinct to stand up for them.” View ...

Under the SG Heritage Business Scheme, selected brands will get help in branding and marketing. Read more at straitstimes.com ...

Paige Bueckers, Juju Watkins and Cooper Flagg are officially ready for March Madness.

The fashion show will again be hosted by founder Ashley Eckstein, known for voicing Ahsoka Tano in multiple animated Star ...

Top business leaders, investors, innovative startup founders, and industry experts across technology, healthcare, education, ...