IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, ...

Former IBM Americas CMO Maria Bartolome Winans was the second employee of its 2021 managed infrastructure services spinoff, ...

The corporate logo of Hyundai Card's new concert culture brand, "Loved by Hyundai Card," provided by the card issuer. (PHOTO ...

A new trend report by TBWA shows how brands can stop following culture and start contributing to it. Cultural relevance has ...

Tactical's Mike Khouri puts forward strategies on how brands can create culture and trends instead of jumping on them.

There is no magical roadmap to success for celebrity brands and there is certainly no “one size fits all” model.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Iconic brands are not technology companies ... offering more than just goods—they invite people into their culture and community, giving them a sense of belonging. Nike wasn’t built like ...

But Ranavat wanted to ensure that her brand told the story of saffron and its importance in Indian culture. A cold variant of saffron milk, thandai, is a traditional drink for Holi, an annual ...

ORRVILLE, OHIO — The J.M. Smucker Co. aims to energize its Sweet Baked Snacks business by launching its first brand marketing ...

The enduring solution, however, is the development of a strong brand culture that thrives internally and becomes irresistible externally. “Brands are built from the inside out,” observes brand ...