By teaming up with established payment technology partners, businesses foster dynamic relationships that create a virtuous ...

The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, ...

Carnival Cruise Line has finally announced a timeline for loyalty program changes, but exactly what changes might be made?

Is your loyalty program keeping up with consumer expectations? For many brands, the answer is no. Even when acquisition numbers climb, there's no guarantee your new members will remain engaged in your ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise: spend money, earn points, redeem rewards. Airlines reward frequent flyers ...

With airlines using variable pricing and devaluation practices, is it worth using points to earn flights today?

Explora Club is the new loyalty program from luxury cruise line Explora Journeys. Passengers can earn points and elite status ...

In the late 1980s, Hyatt launched its frequent guest program aimed at fostering brand loyalty. Even with its smaller footprint, World of Hyatt sets the bar for loyalty programs with multiple ways ...

Ponant offers a four-tier cruise loyalty program that brings frequent cruisers such perks as onboard credits and ...

Webjet executives have unveiled a strategy to revitalise the brand and raise awareness of ... It was unclear as to what format a loyalty program would take and whether it would work in partnership ...

not necessarily to build deep brand affinity. Devaluation of Rewards Is Common but Managed: Airlines and hotels do adjust loyalty programs (devaluation, perk restrictions, etc.), leading to ...