Discover what product branding is and how it can transform your business. Learn proven branding strategies, key benefits, and real-world examples! Product branding isn't just a buzzword; it's the ...

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance. Expectations are high that the two synergistic ...

The significance of effective branding strategies cannot be overstated. This blog will unravel the power of branding, illustrating how it can transform customer perception and drive long-term growth.

And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...

Representative AI Generated Image In this, the week which celebrates romance, there is a love triangle happening in marketing and branding. The brand custodian has to weigh their future prospects ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

James has been writing about technology for years but has loved it since the early 90s. While his main areas of expertise are maker tools -- 3D printers, vinyl cutters, paper printers, and laser ...

It’s possible to have multiple supporting points for a single attribute or benefit. We've also expanded on the appropriate elements of the master brand to craft a full communications guide and evolved ...

Key branding elements include: Messaging. Your messaging strategy determines the tone of communications and marketing copy. A brand messaging strategy ensures all written content is consistent. Brand ...