Growth to accelerate with XL Axiata-Smartfren merger
Indonesia’s PT XL Axiata Tbk, which majority owned by Malaysia’s Axiata Group Bhd expects growth to accelerate following its ...
Warc1y
Smartfren: Mobile campaign wakes up Indonesia’s WOW generation
To rise above the competition, Smartfren wanted to increase brand consideration and engagement. With these objectives in mind, Smartfren launched a campaign that would not only advertise its Extra ...
Warc2y
Smartfren Andromax: Giving Indonesians a new way to selfie
The smartphone category in Indonesia was growing at 49% Year-on-Year while Smartfren Andromax' sales were dwindling ... In compiling a recent case for long-term, sustained investment in brand, we were ...