These aren't just random symbols but the unmistakable logos of the world's most iconic car brands. From the prancing horse of Ferrari to the interlocking rings of Audi, these logos have become more ...

SINGAPORE - After testing a range of cars from Japanese, American, French and German brands, Mr Ler Hwee Tiong, 54, gave up his nearly decade-old Mercedes-Benz in December 2024 for an electric ...

The brand with the worst ranking was Volkswagen. The data is taken when drivers’ cars are three years old. Problems are spread across nine major categories: climate, driving assistance features ...

Same soul, new body. Here's the million-dollar secret: The winning brands don't have an identity crisis every quarter. They have unwavering conviction in their core truth but are willing to change how ...

By the end of the year, brands will need to have 28 per cent of sales come from zero emission vehicles, with this number rising to 80 per cent by the end of the decade. However, concerns about the ...

As unlikely as it sounds, the brand’s sales in China may have had a direct impact on the brand’s shifting focus from EVs to producing new internal combustion engine (ICE) cars. Porsche’s EV sales in ...

Do Mark Media is set to help brands establish a clear and compelling identity that goes beyond marketing to creating impact. In an age where businesses compete not just on products and services ...

Acqua di Parma famous for its citrus-infused Colonia Eau de Cologne has adapted its expertise to ... [+] create refillable car diffusers, tapping into the trend for sustainable and long-lasting ...

Analysts anticipate that DeepSeek's integration will allow for more advanced in-car voice commands and enhanced AI capabilities. BYD's announcement of the "God's Eye" system sent its Hong Kong-listed ...

Australia’s automotive landscape has undergone big changes in the past decade, with the demise of local manufacturing bringing a downturn for some popular brands. The Australian Automotive Dealer ...

In a crowded market, a strong corporate identity (CI) is essential for differentiation. Brand marketers must refocus on core identity and evaluate whether their GenAI assets enhance or hinder ...