In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

Be careful to coordinate any co-op advertising you do within your overall marketing scheme. Only use co-op advertising if it meets your needs. If you??ve chosen a different approach in your ...