New Delhi: The Ministry of Information & Broadcasting has ordered to include a representative from the Department of Consumer ... TV networks that violate the Programme and Advertising Codes ...
TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...
Increasingly, we’re noticing ads again making their way into our favorite shows, a throwback to the historic TV ad models we ... understanding of individual consumer preferences.
Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option ...
Solid momentum in fixed wireless portfolio, strategic divestitures, focus on network advancements and cost optimization are key growth drivers from U.S. Cellular. Verizon, United States Cellular ...
New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media NEW YORK—In a notable development for TV and connected ...
Since 2020, usage of ad-blocking software has increased in the post-pandemic world. Many users prefer these features to avoid having to sit through unpleasant advertisements before and during video ...
CONSUMER REPORTS REVEALS HOW TO SPOT THE FAKES SO YOUR REAL MONEY ISN’T WASTED. WAS THE GRINCH BEHIND THAT AD FOR TRENDY HOLIDAY GIFTS THAT TURNED OUT TOO GOOD TO BE TRUE? IN THIS CASE ...