While you’re busy optimizing for Instagram ads and debating TikTok strategies, you’re completely neglecting the digital spaces where Gen Alpha is living, playing and engaging. You’re missing ...

"It does follow from that naming convention we introduced with Alpha," McCrindle said. When naming Gen Alpha, the demographer said his firm went with Greek letters rather than the Roman alphabet ...

2025 marked the birth of the new generation — Gen Beta. Mark McCrindle, whose research firm coined Gen Alpha, says the name has no inherent meaning. But he argues that "Beta" is fitting considering it ...

Up to 20% of Gen Z and Alpha are open to receiving pensions in cryptocurrency, according to a Jan. 16 Bitget Research report shared with Cointelegraph. Moreover, 78% of the respondents expressed ...

Teenagers should be considering their dementia risk, academics say, after a new study suggested having an unhealthy childhood could affect the brain in later life. A child’s body mass index (BMI ...

Bitget Research reveals 20% of Gen Z and Alpha prefer crypto-based pensions over traditional retirement systems. Transparency and decentralization drive younger generations’ interest in adopting ...

“I keep my work and family life separate; I don’t mix the two,” he said. Sharing his thoughts on younger generations, Lodha said, “Gen Z and Gen Alpha are equipped technically but lack emotional ...