Adobe ADBE is expanding its portfolio for advertisers and publishers with the launch of Real-Time CDP Collaboration in the ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.

It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out of Home, ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the recognition of its critical role in preserving and presenting many products ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

With “Dum Hai Toh Dikha,” the brand amplifies its legacy, encouraging today’s generation to step up with determination and ...

Srivastava has won over 100 awards, including Cannes Lions, D&AD, The One Show, Clio, London International, and Adfest. His ...

Advertising space is at a premium and hugely expensive. The price of a 30-second commercial during Super Bowl LIX is an eye-watering $8 million - up a million dollars from last year. Commercials ...

The 2025 Social Security COLA has been in effect for a month, and that means you should have received your boosted check. Blake has over a decade of experience writing for the web, with a focus on ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world ... To serve each brand and nod to changes in technology, culture and advertising, Coca-Cola settled on ...

He mentioned a Coca-Cola holiday ad that ran in December, which was a remake of a 1995 ad to inspire nostalgia ... "While AI can be a powerful tool for enhancing and refining creative work, the core ...

By Gillian Follett - 16 hours 44 min ago By Tim Nudd - 18 hours 15 min ago By Jon Springer - 18 hours 25 min ago 19 hours 26 min ago 22 hours 16 min ago By Ad Age Staff - 8 months ago ...