As the name implies, this mascara promises to stay put all day without smudging, a challenging feat in the world of mascaras.

Tamannaah flaunted her fresh and dewy winter skin that was complemented well with fluffy brows, a minimal amount of mascara ...

Most mascara makers will promise their own unique ... lengthening, volumizing, or curling your lashes. Additionally, it should stay in place for several hours of wear without flaking, smudging ...

"Trying social media trends like heating your eyelash curler before use for a better lift, could hurt you if you do not ...

Discover everything you need to know about lash perms, from the procedure to aftercare, costs, and safety considerations, ...

Is mascara really out? Let's check out the #Fullfacenomascara trend and see why many are swapping defined lashes for a bare ...

As we welcome in the new year and the work grind picks up, there’s no better time to refresh your beauty routine with ...

It's a new year and beauty chameleon Rihanna continues to raise the bar. On Instagram, Fenty Beauty shared a stunning image ...

Fed up with mascara that flakes and smudges after a few seconds? You need a tubing mascara in your life. Here are the best ...

Newsweek.com's New & Noteworthy weekly editorial feature helps consumers discover the latest and greatest products including ...

Basically what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!" ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...