Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

AI-driven insights. Use AI and predictive analytics to transform data strategies into actionable customer insights and improve personalization efforts. Real-time evolution. Use real-time data for ...

starting with a specific business unit or master data domains like customer, vendor and product and gradually expanding. This strategy allows for manageable complexity, quick wins and valuable ...

Today, in our data-driven world, businesses would like to know more about their customers and keep them longer. Cohort ...

Nowadays, there is so much competition that standing out in ad campaigns is very important. But, how can you figure out your ...

Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today’s leading ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

In a marketplace flooded with choices, failing to hold your audience’s interest means leaving revenue on the table. Customer engagement is all about building ...

Electric utilities, project developers, and policymakers are tasked with supporting energy-intensive data center and ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...