Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visualization, process mining, and behavioral segmentation in Python.

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing ...

Applied the elbow method and silhouette score for cluster validation. Conducted detailed profiling of clusters to ensure business relevance. The E-commerce Customer Segmentation project demonstrates ...

What are the best email marketing trends that can help your business get ahead of the competition? From using a lead magnet ...

Definition: Customer lifestyle segmentation is a practice which involves dividing the information of each and every customer into small sub-groups. These sub-groups are made from the data pertaining ...

The Lytics acquisition creates a combined company with over 500 customers and 500 employees. It will be known as Lytics, a ...

Learn how to use segmentation and targeting to reach different sports audiences and markets. Find out how to segment, select, and measure your sports segments. Agree & Join LinkedIn ...

Omnisend’s strength lies in its ability to unify email, SMS, push notifications, and more, creating an integrated approach to ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Boston, Jan. 09, 2025 (GLOBE NEWSWIRE) -- Consumer365 names Klaviyo as a top AI marketing software, spotlighting its comprehensive suite of tools that redefine customer engagement and marketing ...