There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

Let's dive into our top 10 brand design case studies. Each one of these brands nailed their visual identity in inspiring and different ways. Have you ever walked into a party and instantly known who ...

Services brands (telecoms and financial services) have historically faced greater challenges in marketing themselves due to their less tangible products, and digital marketing appears to be no ...

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

A wide variety of motor oils are available for different applications ... Some of the best motor oil brands have been refining their products since the internal combustion engine was first ...

Disclosure: When you purchase through links on our site, we may earn an affiliate commission. It is easy to look at the market or region you are in and think that the brands that are considered the ...

Although she is not banned from selling clothes overall, if she wants to do so, she has to file for a different brand name. On Feb. 18, Markle announced that she was rebranding her American ...