As brands tighten their budgets, the focus has shifted to collaborations with micro and nano influencers who provide highly engaged, niche audiences at lower costs, say experts ...
Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report ...
United Spirits is "cautiously optimistic" about India's consumption trends in the short-term, the liquor company said on Thursday, after festive demand and resumption of sales in Andhra Pradesh state ...
Kartik Aaryan shares his excitement and nervousness about Bhool Bhulaiyaa 3 clashing with Ajay Devgn's Singham Again. He discusses the impact of festive releases on box office performance, the ...
President Joe Biden used his final speech to the American people to attack the oligarchy, paying particular attention to tech billionaires like Elon Musk and Mark Zuckerberg. In a farewell address ...