In addition to the editorial and content focus, events have emerged as a crucial pillar of Condé Nast’s Middle East business.
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...
This event, rescheduled due to the bad weather before Christmas, was held in conjunction with Northampton Town Council and ...
As brands tighten their budgets, the focus has shifted to collaborations with micro and nano influencers who provide highly engaged, niche audiences at lower costs, say experts ...
Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report ...
India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...
South Indian actors Ajith Kumar, Nandamuri Balakrishna, and Shobana have been honoured with the prestigious Padma Awards for ...
I had the privilege of backing a Bill in Parliament that intends to help deal with the late-night misery caused by nuisance ...
United Spirits is "cautiously optimistic" about India's consumption trends in the short-term, the liquor company said on Thursday, after festive demand and resumption of sales in Andhra Pradesh state ...
Kartik Aaryan shares his excitement and nervousness about Bhool Bhulaiyaa 3 clashing with Ajay Devgn's Singham Again. He discusses the impact of festive releases on box office performance, the ...
President Joe Biden used his final speech to the American people to attack the oligarchy, paying particular attention to tech billionaires like Elon Musk and Mark Zuckerberg. In a farewell address ...