While the space opera earned its spot in fans’ hearts through its merits alone, the marketing team had a different plan in mind—and thus, the viral Dune popcorn bucket craze was born. Intended as ...

Getting the seal of approval of Stephen King is a life-affirming goal for many horror creatives, but what about the designers ...

Cinemas started adopting specialty popcorn buckets in 2019, but the "Dune: Part Two" popcorn bucket fueled a new age. Exhibitors have found that popcorn buckets not only help the bottom line ...