Elf on the Shelf is a Christmas tradition started by Carol Aebersold and her twin daughters, Chanda Bell and Christa Pitts.

Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal rule: No touching. But, accidents happen. In the event that a human hand ...

The Lumistella Co. is unveiling a special edition Elf on the Shelf for the icon's 20th anniversary. | Source: The Lumistella ...

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Christy Heins, of North Aurora, Illinois, shared her exit strategy for getting out of the Elf on the Shelf routine in a hilarious Facebook post on Dec. 3 Dave Quinn is a Senior Editor for PEOPLE.

This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament and storybook.

The Elf on the Shelf: Sweet Showdown' premieres on Sunday, Nov. 19 at 8 p.m. ET/PT Elf on the Shelf brings out the creativity in everyone — bakers included. Duff Goldman, Kardea Brown and Ashley ...

Under pressure e.l.f. Beauty (ELF) is hoping to align itself with the growing popularity of women’s soccer and the sport’s ambitions to help ...