Can you touch your Elf on the Shelf? If your shelf has ever hosted an elf, your children likely already know the cardinal rule: No touching. But, accidents happen. In the event that a human hand ...

Christy Heins, of North Aurora, Illinois, shared her exit strategy for getting out of the Elf on the Shelf routine in a hilarious Facebook post on Dec. 3 Dave Quinn is a Senior Editor for PEOPLE.

The Lumistella Co. is unveiling a special edition Elf on the Shelf for the icon's 20th anniversary. | Source: The Lumistella ...

The Elf on the Shelf: Sweet Showdown' premieres on Sunday, Nov. 19 at 8 p.m. ET/PT Elf on the Shelf brings out the creativity in everyone — bakers included. Duff Goldman, Kardea Brown and Ashley ...

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This limited-edition version of Santa’s Official Scout Elf features poseable limbs and a loungewear set. It also comes with a themed ornament and storybook.

Under pressure e.l.f. Beauty (ELF) is hoping to align itself with the growing popularity of women’s soccer and the sport’s ambitions to help ...