Although The Wizard of Oz brought the wonders of full natural color to Hollywood films, it wasn't by far the first one to implement such technique.

In the hit movie “Wicked,” those famous magical shoes are silver. But if you want to see them in all their ruby-red glory ...

The new color film can be used in most Polaroid cameras ... This is presumably why the new film is first being introduced in Florida; it will not be sold in the north until the weather warms ...