but it was great to see B2B marketers using video in email at higher rates. And sentiment trackers... sure. On the other hand, B2C brands were at least 25% more likely than B2B brands to use 21 of the ...

Accurate, high quality data is a must within the B2B sales and marketing landscape... but how do you go about sourcing the best data, when each business has a unique set of requirements?

But what about newsletters that businesses send to their clients? Currently, these emails are manually built by a human email marketer. However, GenAI can automate many of those processes. GenAI in ...

According to the HubSpot data, 74% of content creators use lead magnets to attract new audiences. You can try this powerful method while building b2b email lists, too. Have you ever heard what it is?

One of the most popular techniques for driving more leads and traffic is cold email outreach. But how can you make the most ...

Co-branded emails are targeted communications sent to a publisher’s engaged, opt-in subscriber list. These emails leverage the publisher’s trusted brand by using their familiar sender address and logo ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

And 75% of businesses say email produces good to excellent ROI. But don’t think email can do it all. B2B buyers choose an average of 2.5 channels when asked how they want to be contacted.

If you're in the market for an email client right now, here is a list of free options to choose from. Some of these providers offer their own email addresses and inboxes for receiving mail ...