With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

The future is consumer-first As AI-driven automation, privacy regulations, and consumer expectations evolve, programmatic advertising will transform any before. Marketers who embrace these changes ...

From data-driven insights to hyper-personalized customer experiences, AI-powered marketing is shaping the future of digital advertising, customer engagement, and sales strategies. In this article, we ...

The debate over pharmaceutical advertising on television has resurfaced with renewed vigor, among populist conservatives and activists, such ...

Our belief is that AI will play a key role in the future of marketing, and we would highlight two applications that will change the game. First, the famous Next Best Action.

Technology keeps driving marketing’s future, and only those with eyes for change and anticipation will make it at the cutting edge. Jack Zuckowsky, founder of Fuel Media Agency, is a thinking ...

That’s according to a new Trends in Marketing report from eyeforpharma, which brings together a panel of industry experts to offer their insight on the future of pharma.