Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...

Google Opinion Rewards may soon offer more surveys for users who enable personalized ads. A new setting discovered in the ...

Alphabet Inc. revealed that its artificial intelligence-powered search features are achieving monetization rates comparable ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Qeen.ai has raised $10 million to scale its platform, which provides autonomous AI agents for e-commerce businesses in the ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

For merchants, Google has a price competitiveness report that shows competitor prices ... Lengow incorporates social media selling, affiliate platforms, and ad retargeting. The tool comes with ...

Google has revised its AI policies and removed a key promise that barred the use of artificial intelligence for developing ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your ...

Search Engine Land » PPC » Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset Chat with SearchBot Please note that your conversations will be recorded. Google today ...