Alphabet's Google must face an antitrust lawsuit brought by a Texas-led coalition of U.S. states accusing the technology ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

This malicious Google ad for the Homebrew website was almost impossible to spot because it displayed the correct URL before ...

Discover the latest features added to Google's Demand Gen, designed to enhance marketing strategies and drive better results.

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Two Australian plaintiff law firms are launching a class action against media giant Google seeking compensation for publishers who it alleges have endured years of lower revenue because of the tech ...

For instance, the average cost per click (CPC) for Google Display Ads in India is approximately Rs 5, with a cost per thousand impressions (CPM) being around Rs 50. Additionally, as per IPSOS ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...