Japan's green tea exports had surged around nine-fold to a record 29.2 billion yen ($185 million) over the 15 years through 2023, lifted mainly by matcha on the back of the increased popularity for ...
In this episode, catch Itoen's push to expand its iconic "Oi Ocha" green tea in Europe while tackling strict EU regulations, palate differences and cultural divides.
most projections made at the beginning of 2024 cautiously suggested we would be seeing green shoots of recovery in the deal-making space. Sentiment on the ground at BIO-Europe Spring mirrored this ...