Haldiram is a leader in India's snacks and FMCG market with a diversified product portfolio including, Snacks, namkeen, and sweets, ready-to-eat/pre-mix food, frozen food, biscuits and non-carbonated ...

While PepsiCo leads the western snacks segment with a 24% market share, it lags in ethnic snacks like namkeen and bhujiya. A partnership with Haldiram could give PepsiCo access to a vast ...