For the novelist Rebecca Makkai, writing blurbs had become nearly a full-time job. She explains why blurbs matter — and why ...

An announcement from Simon & Schuster’s publisher left the literary community wondering whether blurbs, the little snippets of praise on a book jacket, are all they’re cracked up to be.

B ooks are about to become a little less “Spellbinding!”, “Stunning!” and “Compelling!” Fewer still will offer a “tour de ...

Everyone has to start somewhere, and for The Sims, that somewhere was a Windows PC in your parent's attic. Its humble ...

Nicholas’s character was his fate, argues Hasegawa, and it was the fundamental absence of a higher purpose at its heart, ...

AI can write your blog, but it can't win over your audience. Authentic story telling and personalisation are the keys to successful content marketing.