The KC iconography is timeless and, in this decade, has become a symbol of dominance. But we wanted to explore some ways to ...

As Kansas City celebrates the Chiefs’ third consecutive Super Bowl appearance, the team name, logo, and some problematic fan ...

Having the right merch is key to fully embracing the Chiefs spirit this Super Bowl Sunday — and you still have time to order ...

Check the premise and the clip . . . What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the Kansas City Chiefs’ branding ahead of ...

Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. From award-winning writing and photography to binge-ready videos to ...

As Kansas City celebrates the Chiefs’ third ... Inspired by the look of the San Francisco 49ers helmets, Hunt created the arrowhead logo with the intertwined letters K and C.

a women-owned clothing brand, became an official partner with the Kansas City Chiefs, meaning the company can use the classic arrowhead logo. It's one of few women-owned businesses to obtain a ...

Former team owner Lamar Hunt designed the original Chiefs logo after relocating the team from Dallas. The arrowhead with intertwined letters K and C was inspired by the look of the San Francisco 49ers ...