2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

MT. VERNON, Ind. (WFIE) - Construction crews are taking down the Kenco building in Mt. Vernon. As we reported, it was badly damaged by an EF-3 tornado in July. It’s one of Mead Johnson’s ...

Whatever it was, the stark realisation of needing to dish out a minimum of £100 to replace our holy grail scent is not a vibe. That was, however, before Zara perfume dupes entered the scene. As a ...

Deanna Pai is a beauty writer and editor for InStyle currently based in New York. She has more than 10 years of experience writing about beauty and wellness.

These scents have earned museum rights. Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR ...

Got a thing for figs? Love some patchouli? (Us too). Well, these are the notes you want to look out for when hunting down your next perfume purchase. Nope, this isn’t a sneaky plug for Ancestry ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...

When it comes to beauty categories, there is nothing as deeply personal as fragrance. It’s linked to our memories and can change our mood, and unlike skincare, makeup and haircare, it’s more about how ...

And there are some who are so obsessed with their favorite fragrance that they buy them in bulk. (In fact, one celebrity told us that she has 13 bottles of her favorite perfume just in case they ...

Where the aroma of the sea mingles with pine at the place where water meets forest, trees are heavy with fruit and the grass is verdant with fragrance. That, gentlemen, is how perfumers see the world.