With similar ingredients and skincare routine, let’s see whether Korean or Japanese skincare is better for Asian women.

Two K-beauty experts weigh in on the Korean skincare trends to know in 2025—plus, the products you can shop now.

Considering the capability of delivering innovative solutions for maintaining natural aesthetics backed with ongoing ...

January 17, 2025. More for You ...

South Korea’s Ministry of Food and Drug Safety (MFDS) has announced that it will partner with the Korea Customs Service, ...

Birdview Co., Ltd. (Co-CEOs: Woong Lee and Kyungil Kim), the operator of the beauty platform hwahae, announced that its ...

Hye-Kyo is fronting the brand’s Rouge G lipstick in shade 518 Le Rose Blush as part of her new role with the French beauty ...

Here’s everything you need to know about Erborian's BB/CC products and why they’re adored by beauty lovers and experts alike.

Tap into an otherworldly glow with serums and toners that'll leave your skin plump and luminescent. View Entire Post › ...

A Japanese version will launch in Q1 2025 and will expand into the global B2B distribution sector.

From blockbuster actors and actresses to popular heartthrobs, Korean celebrities are forging their path in the entertainment industry—reshaping people’s views on K-dramas and K-pop. With a strong ...

Chinese automaker BYD Auto officially entered the South Korean market this week, with the launch of its keenly-priced Atto 3 ...