Tourists visiting the country are increasingly seeking out Korean fashion brands and culture firsthand, making Musinsa’s ...

Will the geek chic trend that dominated the fashion world last year continue to prevail in 2025? IVE’s Jang Won-young has ...

By Koh Hyunjeong Fans of Hallyu (Korean Wave) worldwide last year were most interested in K-pop, with North America showing ...

Gone is the deep Gucci red. Here is the dark Gucci green. The fashion house signaled its creative transition on the first day ...

MANY British footballers keep to themselves and refuse to embrace local culture when they move abroad. But not Jesse Lingard. The former Man Utd midfielder was released by Nottingham Forest in ...

Jin of the K-pop supergroup BTS sat front row at Gucci’s fall 2025 fashion show in Milan on Tuesday. The singer layered a ...

Global Hallyu trend report shows interest expanding beyond BTS and Blackpink to kimchi, mukbang and Buldak Ramen.

The writer arrives in Seoul during the Gwangju massacre, witnessing widespread fear under martial law. Decades later, the ...

“Global Hallyu Trends Analysis,” released by the Ministry of Culture, Sports and Tourism, in collaboration with the Korea ...

MANY British footballers keep to themselves and refuse to embrace local culture when they move abroad. But not Jesse Lingard. The former Man Utd midfielder was released by Nottingham Forest in ...

BTS member J-Hope has appeared in the latest March issue of W Korea magazine. The photoshoot for the cover was done in ...

Harper's Bazaar has released a new video showing BTS Jin's amazing attire ahead of his Gucci FW25 catwalk appearance, ...