Ved Agarwal, Chief Marketing Officer, Grip Invest, shares that the future of brand loyalty goes beyond discounts or coupons ...

Shortcuts to top-tier loyalty status can boost revenue and attract new customers, but they can also damage the brand's ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Harley Davidson's Dyna line of motorcycles combined the best aspects of sporty cruisers and touring bikes, and these four ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

The French retail brand stays ahead of the curve by getting one vital thing right ... discounts for non-transactional activities is more than offset by the benefits of social media engagement. Tiered ...

Nike is one of the most iconic brands in the world, known for its innovation, design, and emotional connection with consumers ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

Shin Woo-jung, a brand strategist at Hana Financial Group, possibly represents fully committed employees who care about their ...