Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

Iberia is changing its frequent flyer program to earn points based on spending rather than distance, effective April 1, ...

Bronwyn Pretorius is the chief marketing officer and member of the executive committee at Ackermans. She joined Ackermans in January 2024, bringing over 15 years of marketing expertise from South ...

As online shopping continues to evolve, the importance of delivering an adaptive CX cannot be overstated. Consumers increasingly expect personalized, frictionless experiences that cater to their ...

As a result of covid, Marriott's 2020 revPAR declined 60% and 2021 revPAR reached just 64% of 2019 levels. Then 2022 revPAR reached mid-90% of 2019 levels as travel demand broadened to business and ...

CEO Matthew Doctor emphasized the strategic significance of acquiring the Alline Salon Group, describing it as a milestone in stabilizing and growing the company. The $22 million acquisition includes ...

British Airways' recent changes to its loyalty program have caused many frequent flyers to vote with their feet and take ...

For its 2025 outlook, Ahold Delhaize expects underlying operating margin of around 4%, mid- to high single-digit underlying ...

With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek ...

Mercedes-Benz navigates the BEV transition with Core segment growth amid sales drops. Read why MBGAF stock is a Hold, in my ...

The Neighbor's Club loyalty program attracted record levels of new customers in 2024, reaching more than 38 million members in total.